Delivery standard
15–25 qualified meetings booked per SDR per month at 30–40% lower cost per meeting than UK-based reps
What this service is designed to deliver when deployed inside your workflow.
Digital Customer Experience (CX)
Sales Development (SDR) Outsourcing for UK Companies.
Your AEs are prospecting instead of closing. Deploy dedicated SDRs from Nairobi to build qualified pipeline — outbound sequencing, inbound qualification, and CRM hygiene — from £10,800 per rep per year.
9:00–18:00 UK time (GMT+3)
|EOR or Managed Services
|7–14 days from signed agreement
Overview
What is Sales Development (SDR)?
Sales development outsourcing involves deploying trained SDRs who handle outbound prospecting, inbound lead qualification, and pipeline generation on behalf of your sales team. Treba's SDRs in Nairobi work inside your CRM and sequencing tools (HubSpot, Salesloft, Outreach, Apollo) to book qualified meetings for your Account Executives — following your ICP, messaging framework, and qualification criteria.
Typical client
UK B2B SaaS companies and fintechs where Account Executives spend 40%+ of their time on prospecting instead of closing, and the cost of a UK-based SDR (£45k loaded) makes team scaling uneconomical
At a glance
How Treba delivers.
The operating facts behind sales development (sdr): delivery standard, team shape, and compliance model.
Typical team size
2–8 SDRs per client, with 1 Treba team lead per 4 reps
Scaled to project load and pipeline.
Compliance model
UK GDPR aligned — IDTA framework
Legal and data-transfer structure for the engagement.
UK loaded cost
£45,416/yr
Sales Development Rep (SDR)
The challenge
Why UK companies struggle with sales development (sdr).
UK SDRs cost £32,000–£40,000 base salary before commission, NI, and office costs. At £45,000+ fully loaded, each rep needs to generate enough pipeline to justify their seat within 90 days — but average SDR ramp time is 3–4 months. Meanwhile, the average UK SDR tenure is 14 months, which means you spend 25% of the relationship in ramp-up and another 15% in wind-down. The maths gets worse at scale: a 5-person UK SDR team costs £225,000+ per year before commission, and you lose 2–3 reps annually to turnover. Your AEs are backfilling by doing their own prospecting, which means your highest-paid salespeople are spending £60/hr time on work that could be done for £5.60/hr.
Outcomes
What you'll achieve.
See the shift from UK in-house benchmarks to Treba delivery outcomes.
Outcome
Cost Per SDR (Loaded)
UK in-house
£45,416/yr
With Treba
£10,800/yr
Outcome
SDR Ramp Time
UK in-house
3–4 months
With Treba
2–3 weeks (Nest training)
Outcome
Annual SDR Turnover
UK in-house
35–45%
With Treba
< 10% (96% Treba retention)
Capabilities
What we deliver.
Outbound Prospecting & Sequencing
“Systematic pipeline generation, not sporadic cold outreach.”
Inbound Lead Qualification
“Stop your AEs wasting time on unqualified demo requests.”
CRM Hygiene & Pipeline Reporting
“Clean data in, accurate forecasts out.”
Meet Your Next Hire
“I run outbound sequences for a UK cybersecurity SaaS company targeting CISOs. Last quarter I booked 68 qualified meetings from 3,200 outbound touches — a 2.1% meeting rate against a target ICP that's notoriously hard to reach. Twelve of those meetings converted to pipeline worth £340,000.”
KM
Kevin M.
Senior Sales Development Representative
Education
BCom Marketing, Strathmore University
Certification
HubSpot Sales Software Certified, Salesloft Certified User
Experience
3–7 years in sales development (sdr) roles
Economics
UK loaded cost vs Treba.
Fully loaded comparison — Treba cost includes salary, Nairobi office, equipment, IT infrastructure, and full compliance. No hidden fees.
Save 79%
Remote from Nairobi
Content Moderator
Pre-vetted · Interview in 48hrs · Start in 7 days
UK Cost
£37,452
Treba Cost
£7,800/yr
You Save
£29,652/yr
How it works
How we deliver sales development (sdr).
01
Discovery Call
Scope, volume, tools, compliance requirements. 1–2 days.
02
Talent Selection
Pre-vetted candidates matched to your brief. 3–5 days.
03
Tech & Compliance Setup
VDI/VPN access, NDA execution, DPA signing. 2–3 days.
04
Nest Training
2-week onboarding inside your systems with QA checkpoints.
05
Go Live
Full production. Weekly check-ins for first 30 days.
Engagement models
Two ways to work
with Treba.
Choose the model that fits your team. Switch anytime.
EOR (Employer of Record)
Managed Services
£17kAvg. annual
saving
saving
Your Treba team
James M.
KYC Analyst
Amina K.
Med. Transcriber
David O.
QA Tester
Total / yr£28,400
Compliance built in. Not bolted on.
UK GDPR + IDTA
International Data Transfer Agreement for lawful UK–Kenya data flows. Executed by legal counsel. Annual review.
Kenya DPA 2019
Modelled on EU GDPR. Regulated by ODPC. Enforceable. Equivalent protection.
ISO 27001-Aligned
Biometric access. Clean desk policy. CCTV. Network segmentation. No shortcuts.
Cyber Essentials
UK government-backed baseline cybersecurity certification. Audited annually. Public record.
Industries
Industries using this service.
Sales Development (SDR) outsourcing for regulated UK industries.
Related services
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View the full list of services in this pillar
FAQ
Frequently asked questions.
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WE ARE TREBA
Start your sales development (sdr) pilot today.
Save £34,616 per year with a dedicated sales development (sdr) team in Nairobi. Pre-vetted professionals ready in 7–14 days. UK GDPR compliant.