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AI Data & Knowledge Operations

Market Research (KPO) Outsourcing for UK Companies.

Desk research, competitor analysis, and lead enrichment delivered by university-educated analysts in Nairobi. Structured output, full UK hours, 75% lower cost than London research firms.

9:00–18:00 UK time (GMT+3)
|EOR or Managed Services
|7–14 days from signed agreement

Overview

What is Market Research (KPO)?

Market research outsourcing — also known as Knowledge Process Outsourcing (KPO) — involves delegating desk research, competitive intelligence, data gathering, and analysis to trained research professionals outside your core team. Treba provides dedicated research analysts in Nairobi with backgrounds in economics, business, and data science who deliver structured research output to your specification.

Typical client

UK consulting firms, PE/VC due diligence teams, SaaS companies doing market sizing, strategy teams needing competitor intelligence, and sales teams requiring enriched lead data

At a glance

How Treba delivers.

The operating facts behind market research (kpo): delivery standard, team shape, and compliance model.

Delivery standard
Research briefs delivered within 48 hours of commission

What this service is designed to deliver when deployed inside your workflow.

Typical team size
1–5 research analysts per client

Scaled to project load and pipeline.

Compliance model
UK GDPR aligned — IDTA framework

Legal and data-transfer structure for the engagement.

Market Research (KPO) delivery team

UK loaded cost

£52,244/yr

Market Research Analyst

The challenge

Why UK companies struggle with market research (kpo).

Your strategy team needs market sizing data, your sales team needs enriched leads, and your board wants a competitive landscape analysis — all by next week. In-house, this work falls to senior staff who bill at £60–£100 per hour but spend half their time on Google searching for data points they will use once. UK research agencies charge £5,000–£15,000 per project with 3–4 week lead times. Meanwhile, decisions get made on gut feel because the research was not ready in time.

Outcomes

What you'll achieve.

See the shift from UK in-house benchmarks to Treba delivery outcomes.

Outcome

Research Turnaround

UK in-house
3–4 weeks (agency)
With Treba
48 hours (standard brief)
Outcome

Cost Per Analyst

UK in-house
£52,244/yr loaded
With Treba
£13,200/yr loaded
Outcome

Data Points Per Report

UK in-house
50–100 (typical agency)
With Treba
200+ (dedicated analyst)

Capabilities

What we deliver.

Competitive Intelligence

Know what your competitors are doing before your board asks.

Hire a Market Research Analyst

Market Sizing & Due Diligence

TAM, SAM, SOM — with the data to back it up.

Hire a Research Assistant

Lead Enrichment & Sales Intelligence

Enriched leads delivered to your CRM, not a spreadsheet.

Hire a Knowledge Manager

Meet Your Next Hire

I produce competitive landscape reports for two UK consulting firms simultaneously. Last month I delivered a 200-data-point market sizing analysis for a fintech client in 36 hours. The data was sourced from Companies House, Crunchbase, and three industry databases.
DK

David K.

Senior Research Analyst

Education

BSc Economics, University of Nairobi

Certification

Google Advanced Data Analytics Certificate, Bloomberg Market Concepts

Experience

3–7 years in market research (kpo) roles

Economics

UK loaded cost vs Treba.

Fully loaded comparison — Treba cost includes salary, Nairobi office, equipment, IT infrastructure, and full compliance. No hidden fees.

Audio Transcriptionist
Save 78%

Remote from Nairobi

Audio Transcriptionist

Pre-vetted · Interview in 48hrs · Start in 7 days

UK Cost

£38,592

Treba Cost

£8,400/yr

You Save

£30,192/yr

Hire a Remote Audio Transcriptionist

How it works

How we deliver market research (kpo).

01

Discovery Call

Scope, volume, tools, compliance requirements. 1–2 days.

02

Talent Selection

Pre-vetted candidates matched to your brief. 3–5 days.

03

Tech & Compliance Setup

VDI/VPN access, NDA execution, DPA signing. 2–3 days.

04

Nest Training

2-week onboarding inside your systems with QA checkpoints.

05

Go Live

Full production. Weekly check-ins for first 30 days.

Engagement models

Two ways to work
with Treba.

Choose the model that fits your team. Switch anytime.

EOR (Employer of Record)

Managed Services

Learn more about our engagement models
Treba team
£17kAvg. annual
saving

Your Treba team

James M.

James M.

KYC Analyst

£9,200
Amina K.

Amina K.

Med. Transcriber

£8,400
David O.

David O.

QA Tester

£10,800
Total / yr£28,400

Compliance built in. Not bolted on.

UK GDPR + IDTA

International Data Transfer Agreement for lawful UK–Kenya data flows. Executed by legal counsel. Annual review.

Kenya DPA 2019

Modelled on EU GDPR. Regulated by ODPC. Enforceable. Equivalent protection.

ISO 27001-Aligned

Biometric access. Clean desk policy. CCTV. Network segmentation. No shortcuts.

Cyber Essentials

UK government-backed baseline cybersecurity certification. Audited annually. Public record.

Industries

Industries using this service.

Market Research (KPO) outsourcing for regulated UK industries.


FAQ

Frequently asked questions.

WE ARE TREBA

Start your market research (kpo) pilot today.

Save £39,044 per year with a dedicated market research (kpo) team in Nairobi. Pre-vetted professionals ready in 7–14 days. UK GDPR compliant.