What this service is designed to deliver when deployed inside your workflow.
Market Research (KPO) Outsourcing for UK Companies.
Desk research, competitor analysis, and lead enrichment delivered by university-educated analysts in Nairobi. Structured output, full UK hours, 75% lower cost than London research firms.

Overview
What is Market Research (KPO)?
Market research outsourcing — also known as Knowledge Process Outsourcing (KPO) — involves delegating desk research, competitive intelligence, data gathering, and analysis to trained research professionals outside your core team. Treba provides dedicated research analysts in Nairobi with backgrounds in economics, business, and data science who deliver structured research output to your specification.
Typical client
UK consulting firms, PE/VC due diligence teams, SaaS companies doing market sizing, strategy teams needing competitor intelligence, and sales teams requiring enriched lead data
At a glance
How Treba delivers.
The operating facts behind market research (kpo): delivery standard, team shape, and compliance model.
Scaled to project load and pipeline.
Legal and data-transfer structure for the engagement.

UK loaded cost
Market Research Analyst
The challenge
Why UK companies struggle with market research (kpo).
Your strategy team needs market sizing data, your sales team needs enriched leads, and your board wants a competitive landscape analysis — all by next week. In-house, this work falls to senior staff who bill at £60–£100 per hour but spend half their time on Google searching for data points they will use once. UK research agencies charge £5,000–£15,000 per project with 3–4 week lead times. Meanwhile, decisions get made on gut feel because the research was not ready in time.
Outcomes
What you'll achieve.
See the shift from UK in-house benchmarks to Treba delivery outcomes.
Research Turnaround
Cost Per Analyst
Data Points Per Report
Capabilities
What we deliver.
Competitive Intelligence
“Know what your competitors are doing before your board asks.”
Market Sizing & Due Diligence
“TAM, SAM, SOM — with the data to back it up.”
Lead Enrichment & Sales Intelligence
“Enriched leads delivered to your CRM, not a spreadsheet.”
Meet Your Next Hire
“I produce competitive landscape reports for two UK consulting firms simultaneously. Last month I delivered a 200-data-point market sizing analysis for a fintech client in 36 hours. The data was sourced from Companies House, Crunchbase, and three industry databases.”
David K.
Senior Research Analyst
Education
BSc Economics, University of Nairobi
Certification
Google Advanced Data Analytics Certificate, Bloomberg Market Concepts
Experience
3–7 years in market research (kpo) roles
Economics
UK loaded cost vs Treba.
Fully loaded comparison — Treba cost includes salary, Nairobi office, equipment, IT infrastructure, and full compliance. No hidden fees.

Remote from Nairobi
Audio Transcriptionist
Pre-vetted · Interview in 48hrs · Start in 7 days
UK Cost
£38,592
Treba Cost
£8,400/yr
You Save
£30,192/yr
How it works
How we deliver market research (kpo).
Discovery Call
Scope, volume, tools, compliance requirements. 1–2 days.
Talent Selection
Pre-vetted candidates matched to your brief. 3–5 days.
Tech & Compliance Setup
VDI/VPN access, NDA execution, DPA signing. 2–3 days.
Nest Training
2-week onboarding inside your systems with QA checkpoints.
Go Live
Full production. Weekly check-ins for first 30 days.
Engagement models
Two ways to work
with Treba.
Choose the model that fits your team. Switch anytime.
EOR (Employer of Record)
Managed Services

saving
Your Treba team

James M.
KYC Analyst

Amina K.
Med. Transcriber

David O.
QA Tester
Compliance built in. Not bolted on.
UK GDPR + IDTA
International Data Transfer Agreement for lawful UK–Kenya data flows. Executed by legal counsel. Annual review.
Kenya DPA 2019
Modelled on EU GDPR. Regulated by ODPC. Enforceable. Equivalent protection.
ISO 27001-Aligned
Biometric access. Clean desk policy. CCTV. Network segmentation. No shortcuts.
Cyber Essentials
UK government-backed baseline cybersecurity certification. Audited annually. Public record.
Industries
Industries using this service.
Market Research (KPO) outsourcing for regulated UK industries.
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FAQ
Frequently asked questions.
Before you outsource market research (kpo), read this.
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Start your market research (kpo) pilot today.
Save £39,044 per year with a dedicated market research (kpo) team in Nairobi. Pre-vetted professionals ready in 7–14 days. UK GDPR compliant.




